Floris Flower Co. is a floral design shop based in Toronto, ON. Focusing on simple and clean design, the company has a clear vision for understated looks that compliment the true spotlight – beautiful floral arrangements.

My work with Floris began as a logo project and has since progressed into a full rebranding effort. During our initial logo revamp, many designs were reviewed by the store’s main staff, and wound up opting for a refresh of their established mark which had been the company’s symbol for some 14 years. Sticking to the store’s roots, further designs have a core objective of implementing the mark in new ways that tie the brand together and create a consistent visual identity. Throughout our projects, I’ve worked closely with Sarah – the store’s creative director. Together and with input from the company’s tight-knit staff we’ve built a strong relationship and look forward to expanding the brand with a clear understanding of what (and who) Floris is.